せがた三四郎CM Segata Sanshiro Commercial series

Remember the Sega Saturn? The Sega Saturn is a 32-bit video game console that was first released on November 22, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe.

Although Sega Saturn couldn't compete with the Playstation or N64 in terms of 3D graphics. It was the character Segata Sanshiro, a mascot of SEGA Saturn that won Japanese heart.

He uses two catch phrases, "You must play the Sega Saturn!" (セガサターン、シロ!, Sega Satān, shiro!) and "Sega Saturn, White" (セガサターン、白, Sega Satān, Shiro), which sound similar to his name.

---

せがた　三四郎　CM Segata Sanshiro Commercial series



Extra
Segata Sanshiro song title


Segata Sanshiro figure